What is the value of a loyal customer to your brand? Whether you are a small business owner or run a large corporation, you need to understand and quantify the value of a loyal customer. Customer loyalty is a key growth strategy for businesses of all sizes. According to the latest research by Verint, 61% of happy users would tell friends and family about their experiences. And according to data collected by customer loyalty agency Rosetta, engaged users buy 90% more frequently, spend 60% more per transaction, and are five times more likely to purchase in the future. As a result, engaged customers deliver three times the value to the brand over the course of a year.
Loyal customers present a tremendous value to your business, and loyalty mobile apps are a great way to gain and retain customer loyalty. In the past many small businesses could not compete with the sophisticated, well-developed loyalty and rewards programs that many large companies were providing in the marketplace. That has changed with the surge of affordable loyalty mobile apps and rewards mobile apps, replacing the old punch card rewards systems many small businesses use to rely on.
Mobile loyalty apps create tremendous value and benefits for businesses of all sizes. Here are some of the many values a mobile loyalty app can provide for your business.
Mobile Loyalty Apps Utilize Geo-Targeting
Reach customers where they are in real time through geo-targeting.
Using simple geo-targeting technology, mobile loyalty apps allow businesses to reward customers for shopping at specific times or locations. For example, many quick service restaurants have felt the pain from having the fixed costs of staff and overhead, despite the periodic bursts of traffic around mealtimes. Through geo-targeting in mobile loyalty apps, offers and incentives can be sent to customers who are in the area at lower traffic times, to incentivize them to come into the restaurant and leading to an overall increase in revenue for the restaurant. Geo-targeting provides a valuable low-cost marketing option for businesses.
A Mobile Loyalty App Extends Your Brands Reach
Your business’ brand is unique and is what sets you apart from the competition. Your mobile loyalty app serves as an extension of your brand. The app does not only help you retain the trust of your loyal customers, but helps you mange your brands image, provides improved communication on a variety of social media platforms like Facebook, Twitter, and Yelp, and helps you to understand what are the most efficient ways to communicate with your customers. Utilizing the customized user data will help you understand and analyze what are the best methods to reach your customers and increase your sales. For example, if your mobile loyalty app sent push notifications with incentives to customers for 60 days at all various times, you can analyze the data to see which notifications were read, but also which incentives had the highest redemption rate. This will allow your business to reach your customers with incentives they really want at their preferred time.
Gain New Customers Through Your Mobile Loyalty App
Often many loyalty apps provide incentives to post offers via social media. For example, you push an offer out to your loyalty app customers, but in order to redeem the offer they have to post the offer on their Facebook page to receive a code to redeem for the offer. On the Facebook post you provide a link for new customers to download your mobile loyalty app. Now your business has reached hundreds of potential new customers and has a 400% higher rate of gaining these potential customers. According to Nielsen, people are 4 times more likely to buy when referred by a friend.
Since the punch card days, loyalty programs have had a powerful impact on a company’s ability to develop and retain customers. Mobile loyalty apps present a great opportunity to extend your brand and reach, through the vast abilities to interact with current and potential customers. Today’s consumer desires brands that are willing to reward long-term loyalty. Creating long-term loyal customers will be key in creating long-term success for your business.
If your business has an existing mobile loyalty app or is looking to create a new app, Xorbix’s mobile app development team can help. Contact us today to get a free estimate for your next mobile app project.